Manufacturers and resellers face a growing problem: more and more end users are getting product information directly from the manufacturerís website. For resellers, it means that their point of sale is increasingly at risk. Meanwhile, manufacturers are losing out on the tremendous value that is inherent in reseller-customer relationships.

TIE Digital Channel Communications is a win-win solution, protecting the brand for manufacturers while preserving the sale for resellers. It ensures consistency in product marketing and enables resellers to take advantage of dynamic merchandising activities, from email marketing campaigns to marketing via the resellerís website.

• Centralize your product marketing information and guarantee consistency throughout the channel
• Make channel-wide communications easier to implement and more cost effective
• Encourage the development of more profitable reseller-customer relationships
• Leverage ready-made email marketing campaigns from the manufacturer to resellers and from the resellers to end users
• Monitor the performance of resellers with full insight into channel activities, from click-thrus to information requests

TIE Digital Channel Communications allows you to gather and publish all of your product marketing information, including campaigns and sales support tools, in a centralized easy-to-use Web solution. As a result, you can be confident that product information is accurate, up to date, and available wherever and whenever resellers need it.

At the same time, our solution ensures that every reseller can effectively leverage all of your marketing tools and programs, including ready-made email campaigns. The cost to resellers is minimal, but the benefits are outstanding. For you, channel-wide communications are easier to implement and ultra-efficient. For resellers it means creating compelling end-to-end email campaigns for a fraction of the cost.

TIE Digital Channel makes it easy for resellers to take advantage of powerful marketing tools and programs provided by manufacturers. Every campaign reflects your brand and contact information and is supported by your website, all with little or no effort on your part. End users get the information they need. You get the sale.